Reporting

Using Folktale in Reporting

Let's face it, no one wants to read your 60-page written report in PDF. This problem is so common that the World Bank published a PDF report on this back in 2014.

Mobile storytelling provides new avenues for not only the collection and collation of information for reporting but new engaging formats for the presentation of reports. Given the option of a multi-page report vs a high context 3-min video which would you choose to present to your leadership team?

The format of story & video allows listeners to connect, obtain more contextual insight and facilitate greater understanding with the program they are supporting/funding/informing. Video provides a succinct alternative to long written reports that often go unread.

Board Report: At Folktale we 'eat our own dog food' as the saying goes and use our own product for department heads to report to the board. Our board appreciate that this format is fast to digest, high context, and to the point.

Global Monthly Report: One large customer uses Folktale to collect reflections from across programs that are collated for presentation at the monthly regional leadership meeting. This has increased the contextual understanding at HQ of program progress, challenges, and impact.

Reporting to Funding Bodies: Videos and stories captured during program activities are collated into content that is shared with funders, who can also cross-post on their own platforms. These videos can have multiple applications.