Home

Gap analysis

Find out what your evidence cannot tell your funder yet

Folktale reads the reports, data and links you already have, measures them against a reporting standard, and names the evidence you are missing.

Reporting fails on what is absent, not on what is written

You cannot see the hole

Your documents describe what you did measure. Nothing in them lists the voices and outcomes nobody captured.

The deadline finds it for you

A funder question two weeks before the report is due is the worst time to learn that a whole group was never asked.

Collecting more of the same does not help

Another survey of the people you already reach adds volume. It does not add the perspective the report needs.

How the analysis works

  1. Bring in what you have

    Upload documents, paste links, or drop in text. Nothing needs to be tidy first.

  2. We measure it against a standard

    Every theme, stakeholder group and input type is scored covered, partial or missing.

  3. You get one clear next step

    The dashboard names your biggest gap and the campaign that closes it.

See your gap in about five minutes

Answer four questions, add your context, and read the analysis. No credit card, no setup call.