FolkTale's story centres around the unlikely journeys of Sarah Mak, a Canadian with a background in behaviour, psychology and public health and David Lloyd-Lewis an Australian filmmaker turned marketer. Together they are the head and the heart of a Brisbane-based storytelling studio with client ranging from global brands to local not-for-profits.

The thing that binds and connects us is our undying passion for the science of storytelling and helping the voice of content creators be heard.